East Pasadena, California

Sure, Sure, I'd be happy to help!

East Pasadena is a foodie's paradise, with a variety of cuisines to suit every taste and budget. Here are some popular places to eat in the area:

1. The Raymond 1886 - Located in the heart of Pasadena, this restaurant serves up classic American cuisine with a modern twist. Their menu features dishes like roasted bone marrow, wild king salmon, and grass-fed beef. It's a great spot for a special occasion or a romantic evening out.

2. The Blind Donkey - If you're looking for a unique dining experience, head to The Blind Donkey. This speakeasy-style bar and restaurant offers a range of creative cocktails and delicious small plates, like truffle mac and cheese and carnitas tacos.

3. The Original Tops - This casual diner has been an institution in Pasadena for over 70 years. They serve up classic American fare like burgers, sandwiches, and milkshakes. It's a great spot for a quick bite or a family dinner.

4. Sushi Gen - For sushi lovers, Sushi Gen is a must-visit. This unassuming restaurant in Alhambra serves up some of the freshest sushi in the area, along with other Japanese dishes like tempura and teriyaki.

5. Cafe Americain - Located in Old Town Pasadena, this cafe is perfect for brunch or a light lunch. Their menu features crepes, quiche, sandwiches, and salads, all made with fresh, locally-sourced ingredients.

6. El Portal - For a taste of Mexico, head to El Portal in Pasadena. This family-owned restaurant serves up authentic dishes like carne asada, chiles rellenos, and enchiladas, all made with fresh, flavorful ingredients.

Now, when it comes to searching for food reviews online, there are a few things that locals and visitors can do differently.

Locals:

* Check out review sites like YELP or TripAdvisor to see what other locals are saying about the restaurant you're interested in.

* Follow food bloggers or local influencers who specialize in food to get insider recommendations.

* Look for restaurants that offer loyalty programs or rewards to frequent customers.

Visitors:

* Check out the website of the restaurant you're interested in to see if they have a menu or reviews posted.

* Use online food ordering sites like KwickMENU to browse menus and read reviews from other customers.

* Look for restaurants that offer online ordering or delivery, especially if you're short on time or don't have a car.

Overall, there's something for everyone in East Pasadena, from classic American cuisine to authentic Mexican food. Whether you're a local or a visitor, doing your research online can help you find the perfect spot for a delicious meal. Happy eating!

Excellent question! Let me help you out.

Restaurant-related queries account for a sizable portion of the total search queries regarding food and drink. According to a recent survey by the National Restaurant Association, about 80% of consumers use the internet to search for information about restaurants, and 70% of smartphone users use online food ordering and delivery services at least once a week.

Naturally, these figures raise an important question: how do people search for food and drink online? Let's explore some of the most popular ways people use the internet to research restaurants and food delivery services, and what this might mean for your business.

1. Direct Searches for Restaurants.

Many people use direct searches to look up specific restaurants or ranges of restaurants. They may be familiar with a particular restaurant and choosing to order takeout from it, or they have a preferred chain that they like to frequent. Sixty-nine percent of consumers say they order directly from restaurants' websites, with 63% using third-party delivery services like Grubhub or DoorDash, according to a 2020 survey by the National Restaurant Association.

2. Indirect Searches for Restaurants.

These searches are different from direct queries because they target specific areas or types of restaurants rather than individual businesses. Indirect search terms include restaurant names, locations, and consumer preferences. For example, "Indian restaurants near me" or "food delivery services in LA" are indirect searches that tell search engines that the user wants to find a restaurant or food delivery service within their location.

3. Reviews.

Many consumers search for restaurant reviews (63%, according to the 2020 National Restaurant Association survey) to guide their decision-making when choosing the best restaurants in their area. Reviews influence how consumers view restaurants, especially for takeout and delivery. A positive review can increase revenue, while two or three negative reviews can deter customers from ordering or dining at a restaurant.

4. Menus.

One of the most common reasons people search for restaurants is to view their menus and check prices. 53% of consumers say they look at a menu before choosing where to buy food from, while 47% consider prices, (according to the 2020 National Restaurant Association survey).

Even if a customer is familiar with a restaurant's menu, they may still want to check that it still offers what they want, particularly in times of high menu inflation and supply chain challenges.

5. Local SEO.

When searching for "restaurants near me" or similar terms, Google identifies the user's location from their IP address. The search engine will then generate a list of nearby restaurants that match the user's search query. Google will consider various ranking factors when generating the list, such as the proximity of the restaurant to the customer, the relevance of the search term, and the prominence of the restaurant.

Local SEO directly impacts independent restaurants, and it may become a vital tool for small business owners to thrive. For small business owners, optimizing a restaurant's online presence can be a low-cost marketing strategy. Although big brands can afford to pay for advertising, independent restaurants need to focus on optimizing their Google My Business listings and ensuring their names, addresses, and phone numbers are consistent throughout every platform.

Now that we've covered the primary ways people use the internet to find restaurants and order food, you might be wondering how this information can help your business. There are several ways of using this information to improve your food delivery and takeout service. For example, by making sure your restaurant appears in local searches and optimizing your site for relevant keywords, you can boost your organic visibility online. Also, since reviews are essential in attracting new customers looking for a restaurant, it's crucial to manage your online reputation effectively.

With ordering and delivery services becoming increasingly popular, it's more crucial than ever to make sure your restaurant shows up in local organic searches.

You can also improve your online ordering and delivery service by making it easy for your customers to order from your restaurant and partnering with online food ordering sites like KwickMENU.

Altogether, it's essential to understand online behavior and optimize your restaurant's online presence to reach customers who order takeout, have food delivered, or eat at a physical location.